A_067 - Using purely fictional names is considered a better choice for company names than names that incorporate words with pre-existing meanings. This improves the mental workspace of the people who work there and avoids confusion. We have imagination at our disposal, and it would be better to use it for company names rather than using names associated with pre-existing words and their meanings, at least to avoid confusion within the same country to which the company belongs (unless it's a multinational, in which case completely abstract names would be necessary).